Article Originally Published Here
BlackWolf, a new rideshare company often referred to as “Uber with guns,” is set to expand its operations to Dallas next year, with plans to extend further into Austin. Unlike other rideshare services, BlackWolf hires drivers who are licensed to carry firearms, a stark contrast to Uber and Lyft, which prohibit weapons in their vehicles. But does this concept actually enhance safety, or is it a cause for concern?
The Origin and Appeal of BlackWolf
Founded in 2023 by Kerry KingBrown in Atlanta, Georgia, BlackWolf has gained significant attention, largely due to KingBrown’s social media presence. After a private security client suggested the need for a rideshare service focused on combating human trafficking, KingBrown launched BlackWolf and quickly became a TikTok sensation. His videos have garnered over a million followers, many eagerly asking where the service will launch next.
VIDEO: Deputies Suspended for Wearing Unauthorized ‘Police’ Patches While Working Private Security
The service claims to prioritize veterans, first responders, and law enforcement personnel as drivers. These individuals must have at least four years of relevant experience in security or related industries and be licensed to carry firearms. The company also provides de-escalation training, aiming to ensure rider safety. However, this added layer of “protection” comes at a cost—BlackWolf rides are 20% more expensive than Uber Black, the premium service offered by Uber.
Addressing Human Trafficking: Real Impact or Marketing Ploy?
BlackWolf’s marketing taps into public fear of human trafficking, a strategy that resonates strongly on social media platforms like TikTok. While it’s true that rideshare platforms like Uber and Lyft have been used by traffickers to transport victims, they are not the root cause of trafficking. In most cases, drivers are unaware of their involvement. Without rigorous screening of every passenger, BlackWolf could face the same risks.
TikTok’s fear-based content has amplified misconceptions about trafficking, fueling paranoia. For instance, in 2023, a woman in El Paso shot her Uber driver, mistakenly believing he was kidnapping her. This fear-driven narrative has undoubtedly contributed to BlackWolf’s popularity, but it’s unclear whether the service will make any real difference in combating trafficking.
Are Armed Drivers Really Safer?
BlackWolf touts its drivers’ backgrounds in law enforcement and the military as a safety guarantee, but this claim warrants scrutiny. Police officers and military veterans, like civilians, are not immune to committing crimes, including sexual assault. Recent cases in Texas, such as a former Houston police officer sentenced to 20 years for rape and a Dallas officer arrested for indecency with a child, highlight that prior training is no safeguard against misconduct.
Expanded background checks could theoretically reduce risks, but their effectiveness depends on the thoroughness of the process. Given KingBrown’s own questionable track record—failing to secure permits in Phoenix and operating without a license in Georgia—it’s unclear whether BlackWolf’s vetting standards will be as robust as advertised.
The Reality of Violence in Rideshares
Violence in rideshare vehicles is a legitimate concern, as Uber has faced numerous lawsuits over incidents of sexual harassment and assault by drivers. However, it’s uncertain whether BlackWolf’s armed approach provides any meaningful improvement. There is little evidence that hiring drivers with firearms will deter or prevent crimes.
Moreover, the company’s focus on armed drivers may elevate fear and paranoia rather than promote genuine safety. The risk of escalation during confrontations could increase with the presence of firearms, creating additional liabilities for both the company and its passengers.
BlackWolf: Security or a Status Symbol?
While BlackWolf markets itself as a safer alternative to traditional rideshares, its actual contributions to safety are questionable. The service appears to cater more to customers willing to pay extra for the feeling of having a security detail, rather than delivering measurable improvements in protection.
For those intrigued by the concept of “Uber with guns” and willing to spend more for a sense of heightened security, BlackWolf may offer an appealing novelty. However, for practical safety enhancements, the company’s impact remains unproven.
