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The best CRM of 2024 offers an intuitive user interface that even novice users can quickly adopt. These top Customer relationship management (CRM) solutions come equipped with both native and third-party integrations that sync seamlessly with other essential business tools, such as marketing, service, and accounting software. Additionally, these simple CRMs offer clear and affordable pricing plans, along with robust customer support to ensure users get the help they need.
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Freshsales: Best for Teams Needing a User-Friendly Interface
Freshsales entered the CRM market in 2016 as the fourth product launched by Freshworks, designed to manage sales contacts. Today, Freshworks supports over 67,000 customers, with around 6,400 using Freshsales as their CRM solution.
Why the Experts Recommend It
Freshsales is an excellent choice for those looking for a simple CRM system due to its easy-to-implement features, making it accessible even for less tech-savvy users. It also offers robust artificial intelligence (AI) tools that automate many sales functions, allowing team members to focus on building personalized relationships. Key features include:
- Two-way email sync
- Workflow automation
- Omnichannel customer communication
- Lead scoring
- Sales forecasting
- Sales reporting and dashboards
- Custom sales activities
Freshsales also offers comprehensive customer support, providing 24/5 access through phone, live chat, and email, along with a knowledge base filled with how-to articles and FAQs.
HubSpot: Best for Teams Needing Many Integrations
Founded by MIT graduate students in 2006, HubSpot is a well-known sales and marketing software platform supporting over 216,000 customers globally.
Why the Experts Recommend It
HubSpot is renowned for offering a comprehensive suite of sales, marketing, and service tools designed for teams of all sizes. The platform boasts hundreds of integrations that allow users to customize it for specific business needs. It’s also praised for its ease of use, making it an excellent simple CRM option. The free plan supports up to five users, making it a budget-friendly choice. Key benefits include:
- Hundreds of native and built-in app integrations
- Digital signatures
- Multiple currency support
- Marketing and customer service tools
- Simple automation features
- Live chat and email scheduling
HubSpot offers customer support via live chat, phone, and email (with phone support available to Professional plan users), and provides learning resources through HubSpot Academy, a knowledge base, and a user community.
Zoho CRM: Best for Customization Options
Founded in 2005, Zoho started as an alternative work program and evolved into a CRM software provider supporting over 100 million customers in more than 150 countries.
Why the Experts Recommend It
Zoho CRM offers a wide range of customization options across several plans, catering to both novice and experienced CRM users. It also provides a simple, inexpensive plan called Bigin by Zoho CRM, focused on basic contact and pipeline management. Notable features include:
- iOS and Android mobile apps
- Workflow automation
- Sales process builder
- Omnichannel customer communication
- Reporting and analytics
- Integration with Google Workspace and Microsoft Office 365
- Territory management
- Sales gamification tools
Zoho CRM offers strong customer support via live chat, phone, and onboarding sessions, with phone support available eight hours per day on weekdays.
Agile CRM: Best for Combined Sales, Marketing, and Service Teams
Launched in 2013, Agile CRM is a comprehensive SaaS solution with a focus on integrating sales, marketing, and service tools.
Why the Experts Recommend It
Agile CRM is a good choice for teams looking for a simple CRM that combines sales, marketing, and customer service solutions without needing to integrate multiple third-party software. It’s affordable and even offers a free-forever plan for up to 10 users. Top features include:
- 360-degree contact view
- Google calendar sync
- Advanced reporting metrics
- Lead scoring
- Appointment scheduling
- Landing page builder
- Mobile marketing tools
- Help desk ticketing tools
Agile CRM provides 24/5 email and phone support for paid plan subscribers, while free users can access email support and a knowledge base.
Pipedrive: Best for User-Friendly Workflow Automations
Founded in 2010, Pipedrive now serves over 100,000 organizations worldwide.
Why the Experts Recommend It
Pipedrive is popular for its easy-to-use interface that offers sales optimization through well-designed automations and over 400 marketplace app integrations. The software makes it easy to automate nearly any part of the sales cycle, from scheduling sales calls to sending email campaigns.
Copper CRM: Best for Google Workspace Users
Founded in 2012, Copper CRM is a fast-growing CRM provider known for its deep integration with Google Workspace tools.
Why the Experts Recommend It
Copper CRM is ideal for Google Workspace users because it integrates seamlessly with Google tools and can be used directly within the Gmail inbox. Copper CRM offers personalized customer support, including live chat, a help center, webinars, and onboarding for higher-tier subscribers.
monday.com: Best for Small Teams Needing Project Management Features
monday.com, launched in 2014, expanded from a project management tool to include a sales management CRM, serving over 225,000 customers.
Why the Experts Recommend It
monday.com offers a dedicated sales CRM with features like unlimited pipelines and scalable pricing options. The software includes tools such as:
- Email sync and tracking
- Mass email campaigns
- AI email generator
- Activity management
- Quotes and invoices
- Custom CRM integrations and automations
Bitrix24: Best Free Simple Plan for Unlimited Users
Released in 2012, Bitrix24 is a CRM and project management platform serving over 15 million users globally.
Why the Experts Recommend It
Bitrix24 is a solid choice for teams needing a simple CRM with a free plan that supports unlimited users. The platform is user-friendly and offers features like:
- Collaboration tools
- Website builder
- Document e-signatures
- Contact center
- Company social network
- Live chat
Choosing the Best CRM of 2024
When selecting a simple CRM, consider your budget, user support needs, and required integrations. Testing several CRM tools through free trials can help narrow down the best option for your team.
The Takeaway: Empower your Organization with the Best CRM of 2024
The best CRM of 2024 empowers sales organizations with easy-to-use tools and a great user experience. Focus on finding a CRM that offers immediate usability, aligns with your business budget, and provides adequate customer support.
