The one thing that I’ve noticed about SMBs (small and midsized businesses ) compared to larger corporations is how conservative we are about bragging about how great we are, or the cool things that we do.
When I ask other SMBs about how much they market themselves to prospects, the answers differ, but there is one underlying sentiment that runs through every answer. That sentiment is an overwhelming fear that their prospects are going to hate them if they see too many emails, ads, etc from the company.
When you compare that line of thinking to what larger corporations are doing, it’s the total opposite. In this video, let’s talk about why it is so important to brag more about those cool things.
