In this video, we FINALLY tackle the dreaded wage rate markup method of pricing and why it’s so bad for security guard companies. Markup pricing is a simple pricing methodology that originated in other product-based industries but is ill-suited for a service-based industry like the security guard industry.
Even though markup-based pricing continues to provide horrible results for security guard companies, they continue to use it because it’s the pricing method that they understand. It doesn’t provide you the best results, but it’s easy to use. But luckily for security guard companies, they can now use OfficerBilling.com to correctly calculate their billing rates.
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